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Entertaining Design that Stimulates the Mind - Homer Escalator
Huge fan of design concepts that engage the mind and interact with their subject. Love it. Simple, yet amazing. Just as design should be.
Design Perfection - by Alice Wellinger
Knitted type!!! Executed so well! Such amazing use of type as a graphic element too.
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Good design should be innovative.
Good design should make a product useful.
Good design will make a product understandable.
Good design is aesthetic design.
Good design is honest.
Good design is unobtrusive.
Good design is consistent in every detail.
Good design is long-lived.
Good design is environmentally friendly.
Last but not least, good design is as little design as possible.
” — Dieter Ram[video]
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“Care, connect, collaborate, create, celebrate.” — Vince Frost of Frost*
Design Curious - Sugarsole
Occasionally you come across a piece of design that leaves you wondering how it came about; The design process, the relationship between designer & client and who made the call on the final design?
Sometimes the curiosity stems from the design being mind blowingly good. That you wonder how that equation of elements came together so perfectly… But sometimes sadly the curiosity comes from a design being a little shocking for one bad reason or another.
Sugarsole branding is unfortunately in the latter category. When I look at this branding all I see is a misspelled explicit word, with poor use of colour and an unfortunate tag line in pair.
In a generation of texting and abbreviated text, this is a major oversight. We have become conditioned to understanding and interpreting words regardless of how it is spelt. The use of colours is to blame for the focus being on the end of the word. Had the o not been highlighted maybe this word would not be a problem.
But it isn’t however the only problem. The tag line again has a word highlighted, however this time the word is too pale to be legible. Put together the visible part of the tag line with the explicit word and it is mind blowingly bad.
How did this happen? Were the client & designers too involved in the work to notice? Were the designers pressured to take the design to this result by the client?…so many questions???
The fact this design is featured on the home page of the designers website makes me lean towards the idea that nobody noticed. They may have been too involved in the project and could have benefited from some time out…
“We are not completing a design. We are creating experiences.” — Kelli Anderson
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